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CT Travel Group’s Wellness Director
steps up sustainability campaign


CT Travel Group’s Wellness Director steps up sustainability campaign

Wellness Director WillowConcern for her team’s mental as well as physical wellbeing over the last difficult year has meant putting in some serious overtime for CT Travel Group’s Wellness Director. Willow has been by the side of her colleagues throughout the year encouraging them to get outdoors, undertaking gentle physical workouts and performing positive reinforcement therapies across the team. 

As with any good therapist, Willow is always keen to give her colleagues a ‘take home’.  With the best will in the world a dog only has four paws, so she has come up with an ingenious plan and project for her team…their very own willow to nurture and protect – and not the furry type!  The Wellness Director will gift every member of CT Travel Group a willow, or an alternative tree, to take home and plant in their garden or local community.  That way, even when she can’t be by their side, they can be by their willow.

Trees are scientifically proven to reduce stress in people. Willow is a great advocate for the Japanese practise of ‘shinrin-yoku’ or ‘forest bathing’ which dates back around forty years and is now considered a cornerstone of preventative healthcare.  ‘Forest bathing’ is an opportunity for people to take time out, slow down and connect with nature. Willow is encouraging her team to embrace this ethos. Of course, trees also have a profound effect on our physical as well as mental health.  Trees absorb CO2 from the atmosphere and release oxygen. So Willow isn’t stopping there. She wants to reach out to the world with her new therapy project.

As a result, Willow has instructed Managing Director of Corporate Travel, Clare Collins to partner with Trees4Travel. The new partnership will enable every client to plant trees as they travel, offsetting their carbon (ahem) paw print and make more mindful journey decisions as the world reopens for business and leisure travel.  Utilising the Trees4Travel platform, CT Travel Group, in particular CT Business Travel, will be able to monitor carbon offset on behalf of its clients, make reduction recommendations and simply, tangibly and inexpensively monitor planting of indigenous trees in validated reforestation projects around the world.

Willow was on her lunchtime retreat in the woods and therefore unavailable for comment, but Clare Collins said:

“We are so excited to be embracing this new project.  Trees4Travel is a terrific partner for all of us. It is imperative that as the world returns to travel, we reset our thinking to make more mindful choices for the planet. That way we can continue to reach out to each other and explore this beautiful world sensitively, and with global wellbeing in mind.”

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